Taylor Swift at Eden Park? Residents voice overwhelming support for pop superstar concert, CEO ‘exploring options’ for more gigs.

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Taylor Swift at Eden Park? Residents voice overwhelming support for pop superstar concert, CEO ‘exploring options’ for more gigs
Benjamin Plummer
By Benjamin Plummer
19 Feb, 2024 08:31 AM
5 mins to read,
Taylor Swift fans descend on the MCG
Herald entertainment reporter Lillie Rohan speaks to Swifties queueing up to get merch ahead of tonight’s Eras Tour concert at Melbourne Cricket Ground.

More than 93 per cent of Eden Park’s neighbours want the Auckland stadium to host at least one Taylor Swift concert, a new survey shows.

That has led Eden Park chief executive Nick Sautner to say they will be “exploring our options” with Auckland Council, to update its consents in a bid to secure more than the permitted six concerts a year.

The survey, which polled more than 1500 people in the Mt Eden and Kingsland area, was commissioned and released by the Eden Park Trust on Monday in a bid to host more large-scale events such as concerts.

The overwhelming support in favour of the stadium – capable of holding 60,000 people – hosting one of the world’s biggest pop stars comes in the midst of her ‘Eras Tour’, which began in March last year.

The tour is the American star’s first in five years and is on track to becoming the highest-grossing tour of all time. Recent predictions published by the Washington Post reckon the shows will make US$4.1 billion ($6.7b) overall, with Time magazine reporting the tour grossed US$2.2b from its North American leg alone.

Taylor Swift fans descend on the MCG
Herald entertainment reporter Lillie Rohan speaks to Swifties queueing up to get merch ahead of tonight’s Eras Tour concert at Melbourne Cricket Ground. Video / Megan Watts …
More than 93 per cent of Eden Park’s neighbours want the Auckland stadium to host at least one Taylor Swift concert, a new survey shows.

That has led Eden Park chief executive Nick Sautner to say they will be “exploring our options” with Auckland Council, to update its consents in a bid to secure more than the permitted six concerts a year.

The survey, which polled more than 1500 people in the Mt Eden and Kingsland area, was commissioned and released by the Eden Park Trust on Monday in a bid to host more large-scale events such as concerts.

The overwhelming support in favour of the stadium – capable of holding 60,000 people – hosting one of the world’s biggest pop stars comes in the midst of her ‘Eras Tour’, which began in March last year.

The tour is the American star’s first in five years and is on track to becoming the highest-grossing tour of all time. Recent predictions published by the Washington Post reckon the shows will make US$4.1 billion ($6.7b) overall, with Time magazine reporting the tour grossed US$2.2b from its North American leg alone.

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Kiwi fans crossed the Tasman to catch a glimpse of the superstar. Her most recent appearance at a packed-out Melbourne Cricket Ground entertained 96,000 Swifties on the weekend.

New Zealand fans were disappointed last June when it was announced Swift was leaving Aotearoa off her Eras Tour schedule.

At the time, the snub was rumoured to be because the country didn’t have a big enough venue to host her nearly 90-metre stage. Other theories included that she wouldn’t have been able to sell enough tickets to cover the cost of bringing the tour here.

But Sautner told the Herald one of the factors was resource consent.

“In 2020, our resource consent permitted Eden Park to hold up to six concerts in any 12-month period.”

Today’s survey revealed more than 90 per cent of respondents said they would support Eden Park hosting six artists, playing up to 12 shows in a calendar year.

“This resounding level of support from our residents highlights a strong desire for Eden Park to host more concerts and not be restricted by consenting processes,” Sautner said.

He added hosting large-scale events, such as concerts, was not only essential to the stadium’s core operations, but provided economic and social benefits to the community and New Zealand.

He added that, like any business, Eden Park required support from regulatory bodies to operate at its full potential.

“Securing content is extremely competitive, especially when cities like Melbourne and Sydney are offering significant incentives to promoters to attract global superstars like Taylor Swift.

“Recently, the Premier of New South Wales has increased the Sydney Football Stadium’s concert quota to 20 per year in response to mega artists looking for multiple dates or residencies,” he said.

This year, Pink and Coldplay will perform five concerts at the stadium.

“Over the last three years, we have proven we can deliver world-class concerts and contribute to the vibrancy of our city,” Sautner said.

“With 97 per cent of our community telling us they’d support twice the number of concerts we’re permitted to host, we will be exploring our options with Auckland Council to update our consent and secure more international artists for Kiwi fans to enjoy, positioning us on the world stage.