NFL
Kansas City Chiefs star Travis Kelce is helping the league in a way no one could have imagined.
Taylor Swift is essentially a free marketing agency, generating hundreds of millions for the NFL.
Kansas City Chiefs star Travis Kelce is helping the league in a way no one could have imagined.
While many continue to rant about her overtaking of NFL coverage, the league itself and the Chiefs franchise owe her a massive debt of gratitude. Why? Because according to a report from Front Office Sports, Swift has generated over $300 million of free marketing for them.
Taylor Swift, Chief Marketing Officer of the NFL and Chiefs
Swift has generated an equivalent brand value of $331.5 million for the Kansas City Chiefs and the NFL, Apex Marketing Group tells Front Office Sports. That number, calculated Jan. 22, comes from print, digital, radio, TV, highlights, and social media mentioning Swift going back to her first game on Sept. 24.
It’s an absurd number, but one that makes sense when you consider how colossal and widespread her fanbase is. All of a sudden, those camera pans into the Swift suite at Arrowhead Stadium are more sensible, at least from the league’s perspective.
Swift, meanwhile, has minded her business at games. She cheers on her boyfriend and even hands out generous tips and takes pictures with stadium workers.
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