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Taylor Swift’s Singapore concerts are the envy of Southeast Asia

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The city-state, which has spent millions of dollars to secure the star’s exclusive rights in the region, is facing fierce criticism from its neighbors, who accuse it of unfair competition.

“Swiftonomics” – the economic impact of the American pop star’s concerts – is causing a stir in Southeast Asia (and a certain amount of jealousy). On March 9, the global super-idol completed a six-concert tour in Singapore, the last stop on the Asian leg of The Eras Tour, before resuming on May 9 in Paris.

FILE PHOTO: Taylor Swift’s fans, or Swifties, pose for a picture at the National Stadium during Swift’s Eras Tour concert in Singapore March 2, 2024. REUTERS/Caroline Chia/File Photo

Over 300,000 tickets were sold for the Singapore concerts. Economists estimate an injection of 300 to 500 million Singapore dollars (around €200 to €345 million) into the economy, roughly as much as her seven concerts in Australia (€330 million according to the National Australia Bank) and more than her four shows in Japan (€200 million) in February.

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